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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a 'WWW Marketing Module and Inspiration Kit,' and two detailed real life cases.
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US$ 206.14
US$ 33.58 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketpaperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Towards Integral World Wide Web Marketing Strategies. Creating Points of Communication that Count
Language: English
Published by GRIN Verlag Okt 2016, 2016
ISBN 10: 3869430117 ISBN 13: 9783869430119
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (undergraduate) from the year 1997 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University Witten/Herdecke, language: English, abstract: This thesis focuses on connecting the opportunities of the World Wide Web (WWW) as a marketing medium with the development of integral marketing strategies with measurable goals. It explains how WWW marketing activities can help marketers on their way from the traditional one-to-many marketing concepts to the new many-to-many marketing. The thesis provides marketers with an overview of the variety of WWW marketing opportunities, a 'WWW Marketing Module and Inspiration Kit,' and two detailed real life cases. 108 pp. Englisch.
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Condition: New. Print on Demand pp. 110.
