9780761908166 - Analyzing and Reporting Focus Group Results (focus Group Kit) by Krueger, Richard A. (28 results)
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paperback. Condition: Very Good. 1997; California; glossy, illustrated paper covers; light edge wear; front and back covers are curling open; covers are wavy at the spine edge; Interior is clean and unmarked; 8vo - over 7 3/4" to 9 3/4" tall; 139 pages.
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Language: English
Published by SAGE Publications, Inc, New York, NY, USA, 1997
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qua…litative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
