Mindshare Press (23 results)

Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condition: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.

Perfect Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Unknown. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable. Please note: -May contain library or rental stickers. -Supplemental materials e.g., CDs, access codes, inserts are not guaranteed. -Box sets may not include original exterior box. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading. …

Condition: very_good. This is a well-cared-for used book with light signs of previous use. There may be minor cover wear, a faint crease, or slight spine wear, but overall it's in great shape and fully readable. Please note: -May contain library or rental stickers. -Supplemental materials e.g., CDs, access codes, inserts are not guaranteed. -Box sets may not include original exterior box. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading. …

Paperback. Condition: Fine. This book has very light wear around the edges, otherwise it is in great condition and looks almost as new.

Condition: Very Good. Wraps are firm, text block clean, without highlights/underlining or markings. Some rubbing/curling to wraps. Very clean, nearly like new. Without any discs, access codes or extra items. Supporting Bay Area Friends of the Library since 2010. Well packaged and promptly shipped.

Condition: New. pp. 691.

Condition: New. pp. 691.

Condition: New. pp. 691.

Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

Perfect Paperback. Condition: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

perfect. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most companies treat martech stack underperformance as a technology problem. It isn't.After years of platform consolidation, AI-native tooling, and record marketing technology spend, marketing teams still struggle to get measurable performance from their marketing technology tools. The reflex is to buy more. Another platform, another point solution, another integration. The results rarely follow. The martech stack grows. The value doesn't.The Marketing Technology Transformation(R) framework makes a different argument: performance comes from capability, not the platform. The operating model, the skills, the ownership, and how an organization is built to run its martech stack decide whether it delivers value or quietly drains budget. Two organizations can run identical platforms and get opposite results because one built the capability to use what it bought, while the other only bought it.Drawing on more than thirty years of experience spanning marketing strategy, customer experience design, and martech architecture, this book replaces tool-first thinking with a team-first framework. It gives marketing leaders a structured way to diagnose where their martech stack is really failing, sequence the work of fixing it, and build the internal capability no platform can supply. Rather than another list of tools to evaluate, it offers a sequence that produces a stack that performs: understand the current state, optimize what you already own, and build new capability only when the evidence supports it.This book is written for CMOs, marketing operations leaders, and the practitioners who live inside the martech stack every day. The Marketing Technology Transformation framework reframes the conversation away from platform features and vendor promises toward the human operating model that determines whether any of it works.Stop buying performance you can't install. Start building the team that produces it.…