Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Good. Minimal creasing/dirtiness on cover. Pages are clean.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Very Good.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
US$ 31.75
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Published by Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketPaperback. Condition: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 31.02
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Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Majestic Books, Hounslow, United Kingdom
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Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 31.03
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 166.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 32.42
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Published by Edward Elgar Publishing Ltd, uk advantage, EDCH6, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 166 pages. 8.25x5.50x0.50 inches. In Stock.
Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: moluna, Greven, Germany
US$ 38.04
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Add to basketCondition: New. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And w.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: Books From California, Simi Valley, CA, U.S.A.
Hardcover. Condition: Very Good.
Published by Edward Elgar Publishing Ltd Jan 2022, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Add to basketTaschenbuch. Condition: Neu. Neuware - This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising What is its role in businesses and organizations And what are the implications of the offline-online shift.
Published by Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Language: English
Seller: Rarewaves.com UK, London, United Kingdom
US$ 31.73
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Add to basketPaperback. Condition: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
US$ 145.96
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Add to basketCondition: As New. Unread book in perfect condition.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
US$ 149.20
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Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: Majestic Books, Hounslow, United Kingdom
US$ 143.07
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Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 156.77
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
US$ 157.05
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Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days. 166.
Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
US$ 157.51
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Add to basketCondition: New. 2022. Hardback. . . . . .
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 152.29
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Add to basketCondition: As New. Unread book in perfect condition.
Published by Edward Elgar Publishing, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 156.41
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Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: Revaluation Books, Exeter, United Kingdom
US$ 159.19
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Add to basketHardcover. Condition: Brand New. 166 pages. 8.75x5.75x0.75 inches. In Stock.
Published by Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 189.32
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Add to basketHardback. Condition: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Published by Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Language: English
Seller: moluna, Greven, Germany
US$ 139.18
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Add to basketCondition: New. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And w.