Brands (Over 20,000 results)

Paperback. Condition: Good. This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of>Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement. Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called 8 Steps to Winning at Social Customer Care. Learn how to: navigate social media's growing role in the overall customer experience develop your own Social Customer Care Philosophy decide which technology provider fits with your company recruit and train a stellar team of social customer service agents establish a scalable process, including crisis management and proactive customer service integrate Social Customer Care with the rest of your business Gingiss gives you an invaluable glimpse at how top brands are winning at customer service in social media, and provides the tools for you to do the same at your company.…

Condition: Good. With his whiskey-rough voice and mesmerizing eyes, Brand Lander wasn't the careless rodeo rider fiercely independent Toni Swenson needed for a one-night baby-making session. But she was powerless to resist the sexy stranger--and when the fantasy-filled deed was done, she skipped town, hoping for a tiny miracle.Once Brand tracked his blue-eyed seductress down and learned of her quest to secure her inheritance, he swore there was no way he would head for the hills if his little cowpoke was growin' in her belly. So he marched Toni down the aisle, claimed equal partnership in her spread.and fought to rein in the frenzied desire--and exquisite tenderness--she aroused in him.But some things can't be controlled.…

Condition: Very Good.

Paperback. Condition: Good.

Paperback. Condition: Very Good. In a world where people can learn about a brand's products and services from friends, family, and other trusted sources at the touch of a screen, brands must reconsider how they interact and build relationships with people. In this insightful and instructive book on brand marketing and storytelling, advertising agency veteran and CEO Jeff Freedman shares his personal journey of discovering how successful brands build strong relationships with people. Through stories of his own personal and business experiences, Freedman guides readers on how to discover and share the moral of their story to become a brand that audiences love. The Moral of the Story is a must-read that will cause you to rethink how you represent your brand and help build lasting, authentic relationships that will enable your brand to thrive.…

Paperback. Condition: Very Good.

Hardback. Condition: Very Good. Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands but not others.

Paperback. Condition: Like New. Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today-and tomorrow-will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.…

Paperback. Condition: Very Good.

Paperback. Condition: Very Good. This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of>Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement. Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called 8 Steps to Winning at Social Customer Care. Learn how to: navigate social media's growing role in the overall customer experience develop your own Social Customer Care Philosophy decide which technology provider fits with your company recruit and train a stellar team of social customer service agents establish a scalable process, including crisis management and proactive customer service integrate Social Customer Care with the rest of your business Gingiss gives you an invaluable glimpse at how top brands are winning at customer service in social media, and provides the tools for you to do the same at your company.…

Hardback. Condition: Very Good. Mainwaring examines a new practice in which brands aim to earn consumer loyalty and profit, while creating a pillar of sustainable social change. The book assesses how innovative practices answer the pressing issue facing business today: how modern capitalism can satisfy the need for both profit and sustainability.…

Hardback. Condition: Good. Mainwaring examines a new practice in which brands aim to earn consumer loyalty and profit, while creating a pillar of sustainable social change. The book assesses how innovative practices answer the pressing issue facing business today: how modern capitalism can satisfy the need for both profit and sustainability.…

Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Good. Are you and your organization equipped to succeed in the new Amazon economy? Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs is the ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative. Amazon has now become a priority for most companies but many brands are late to the party, scrambling to create sustainable long term strategies for success. The challenge is that Amazon is highly complex, proving difficult for CMOs & senior executives to navigate. It's no longer just an online retail marketplace, it is also a formidable marketing platform and its growing set of properties, content, and innovations are becoming embedded across modern culture and society. This groundbreaking book will help you understand how Amazon is changing not only how products are distributed to customers, but how Amazon in now evolving into a full funnel closed loop marketing platform. To succeed on Amazon now requires an integrated approach that involves paid search, SEO, organic content, display, video, voice and new emerging channels and media opportunities. It is pushing marketing functions to get up to speed quickly and adopt data-driven approaches that would make a C-level executive's head swim. Amazon increasingly overlaps with business functions that were previously handled as separate and distinct like sales, fulfillment, finance, customer service, and technology. These changes in the status quo require CMOs to better understand how Amazon works from the inside out, and how Amazon can help them achieve their objectives. You will gain deep insights based on the hard-won experience of the Authors over their years leading Amazon initiatives for hundreds of consumer brands. To acquire current intelligence from the field, Mark and Kiri interviewed Chief Marketing Officers, senior media and ecommerce professionals from companies including Mondolez, Mitsubishi, Samsonite, Sony, Outward Hound, Nature's Plus, Charles & Colvard amongst others. Readers will learn: - How Chief Marketing Officers within leading corporations and startups alike are leveraging Amazon not only as a distribution channel, but as a marketing channel. - What Amazon's leadership principles and decision-making frameworks can tell us about their future strategies and how brands can succeed on Amazon by adopting these. - How CMO's are making Amazon strategy decisions based on data. - How organizations need to evolve internally from both structural and cultural perspectives to be able to succeed on Amazon. - How the only failing Amazon strategy is to NOT have a strategy.…

Mass Market Paperback. Condition: Very Good.

Mass Market Paperback. Condition: Very Good.

paperback. Condition: Very Good.

Mass Market Paperback. Condition: Very Good.

Mass Market Paperback. Condition: Very Good.

Mass Market Paperback. Condition: Very Good.

Paperback. Condition: Very Good. Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.…

Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

Paperback. Condition: Good. An insider's take on the world of marketing and how to successfully navigate it at any stage.

Paperback. Condition: Very Good. An insider's take on the world of marketing and how to successfully navigate it at any stage.

paperback. Condition: Very Good.

Mass Market Paperback. Condition: Very Good.

Mass Market Paperback. Condition: Very Good.

Paperback. Condition: Very Good. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.…

Hardback. Condition: Very Good.

Hardback. Condition: Fair.