Global Marketing Management (955 results)

Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Condition: Good. Used book that is in clean, average condition without any missing pages.

Condition: Good. 4th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Condition: Good. 5 Edition. Used book that is in clean, average condition without any missing pages.

Condition: Very Good. 2nd. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Condition: good. Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.

Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.5.

hardcover. Condition: Very Good. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

Hardcover. Condition: Very Good. Very good hardcover, no dust jacket. Covers show light edge wear. Previous owner's name crossed out on inside cover, pages are otherwise clean and unmarked. Binding is tight, hinges strong.; 100% Satisfaction Guaranteed! Ships same or next business day!.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Very Good. This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.

paperback. Condition: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.

Hardcover. Condition: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.

hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.

Condition: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.

Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Paperback. Condition: Very Good. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. *NEW- Chapter on Global e.marketing. - Students see impact of e-commerce on global marketing. *NEW- New Cases. Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc. - Provides students with new cases and teaching notes that refresh and update course. *Classic cases. Such as Harley Davidson, Parker Pen, etc. - These classic cases have been effective teaching cases for students. *The latest research findings and practices. With chapters on targeting, competitive analysis and strategy and product decisions. - Students can learn about the most important new research to assist with projects. *The experience and insight of a distinguished advisory board. Of executive and consulting experts. - Students learn what is happening in real practice. *Cases. Cover consumer, industrial, low tech and high tech, product and services marketing. *A unique appendix. Identifies the location of global income and population by stage of development, country and region for 2000 with projections to the year 2010 and 2020. - Students can incorporate the latest economic data in decision making. *Chapters on global direct marketing and co-operation strategies and global strategic partnerships. - For students who interview with global corporations, these topics are critical for growth and planning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Good. Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. * Most of the 36 cases included in this book are from Harvard Business School. * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today. * Global Marketing Management is applicable to any marketing or global marketing course. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. "Global Marketing 3rd Edition" utilizes a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets, and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author's rich international experience help students move from concept to application. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing. Global Marketing examines and integrates other parts of the company's activities (including taking maximum advantage of global resources), such as: parts procurement, location of assembly, joint ventures, licensing agreements, subsidiary operations, and R&D. These activities exhibit multilateral realism and should be emphasized as such since they affect the firm's strategies on product, pricing, promotion, and distribution. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.