Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, Incorporated, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, Incorporated, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, New York, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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First Edition
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Hardcover. Condition: New. Dust Jacket Included. New, unread hrdbk w/ jacket; crisp, clean. Revised and expanded edition.
Language: English
Published by Touchstone 01/05/1999, 1999
ISBN 10: 0684871130 ISBN 13: 9780684871134
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Add to basketPaperback. Condition: Brand New. original edition. 368 pages. 8.75x6.00x1.00 inches. In Stock.
Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Condition: Good. Ältere Ausgabe. Auflage: 1996.
Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
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Hardcover. Condition: New.
Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
Condition: New. Über den AutorLois K. Geller is a leading Direct Marketing expert and a Simon & Schuster author.KlappentextrnrnIn Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whe.
Language: English
Published by Touchstone Books Mai 1999, 1999
ISBN 10: 0684871130 ISBN 13: 9780684871134
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
Condition: New. Satisfaction Guaranteed or your money back.
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Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketPaperback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogues, fulfilment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Language: English
Published by Oxford University Press, 2002
ISBN 10: 0195158695 ISBN 13: 9780195158694
Seller: preigu, Osnabrück, Germany
Buch. Condition: Neu. Response | The Complete Guide to Profitable Direct Marketing | Lois K. Geller (u. a.) | Buch | Gebunden | Englisch | 2002 | Oxford University Press | EAN 9780195158694 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.