Synopsis
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing professionals who believe customer valueis the driving force
behind every marketing strategy.
"synopsis" may belong to another edition of this title.
From the Publisher
This new edition of a Kotler classic has been completely updated to reflect the state-of-the-art in marketing theory and practices, to explore major new marketing trends and themes, and to provide dynamic new examples of marketing in action.
From the Back Cover
This accessible overview helps learners master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) effective learning tools. A four-part organization details topics under the headings of: understanding marketing and the marketing management process, assessing opportunities in a dynamic marketing environment, developing marketing strategy and the marketing mix, and extending marketing. For individuals interested in taking an intriguing, discovery-filled journey to the business of marketing—in sales forces, retailing, advertising, research, or any other areas.
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Marketing : An Introduction: Ninth Edition
Published by
Pearson Prentice Hall, Upper Saddle River, NJ, 2009
ISBN 10: 0136021131
ISBN 13: 9780136021131
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Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Ninth Edition. Text appears to have writing and highlighting. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Cover curls some. Size: 28 cm. 502 pp. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; Marketing; Psychology & Psychiatry. ISBN: 0136021131. ISBN/EAN: 9780136021131. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002265. Seller Inventory # 1561002265
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Marketing : An Introduction: Ninth Edition
Published by
Pearson Prentice Hall, Upper Saddle River, NJ, 2009
ISBN 10: 0136021131
ISBN 13: 9780136021131
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Ninth Edition. Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Cover curls some. Size: 28 cm. 502 pp. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. Category: Education; Marketing; Psychology & Psychiatry. ISBN: 0136021131. ISBN/EAN: 9780136021131. Dewey Code: 658.8 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002264. Seller Inventory # 1561002264