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Book Description Soft Cover. Condition: new. Seller Inventory # 9781461375524
Book Description Condition: New. Seller Inventory # ABLIING23Mar2716030034005
Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines Do consumers care about product variety Will a brand with more variety enjoy higher market share How should product variety be measured How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply What should the level of product variety be and what should the price of each of the product variants be What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome The solutions to these questions span multiple functions and disciplines. Seller Inventory # 9781461375524
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781461375524_lsuk
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781461375524
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines Do consumers care about product variety Will a brand with more variety enjoy higher market share How should product variety be measured How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply What should the level of product variety be and what should the price of each of the product variants be What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome The solutions to these questions span multiple functions and disciplines. 256 pp. Englisch. Seller Inventory # 9781461375524
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of ob. Seller Inventory # 4195681