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Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
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Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.From AudioFile:
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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Book Description Portfolio, 2003. Hardcover. Condition: New. Seller Inventory # 159184021X-11-18866280
Book Description Portfolio, 2003. Hardcover. Condition: New. Dust Jacket Condition: NEW. 1. as New, crisp clean Book Listing Includes actual photo of the book. Seller Inventory # 006411
Book Description Portfolio, 2003. Condition: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # MBSN159184021X
Book Description Portfolio, 2003. Condition: New. book. Seller Inventory # M159184021X
Book Description Portfolio, 2003. Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 159184021X-2-1
Book Description Portfolio, 2003. Condition: New. New. Seller Inventory # Q-159184021x
Book Description Portfolio, 2003. Condition: New. New. Seller Inventory # Q-159184021X
Book Description Portfolio, 2003. soft cover. Condition: New. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Seller Inventory # 16401