MACHINE PLATFORM CROWD: HARNESSING OUR DIGITAL FUTURE.

MCAFFEE, Andrew, Erik Brynjolfsson

ISBN 10: 0393254291 / ISBN 13: 9780393254297

Published by W. W. Norton & Company, New York, 2017

About this Item

8vo. 402 pp. Original publisher's brown & blue cloth boards. Illustrated dust jacket. Signed by the authors on title page, inscribed: 'APM' & 'Erik'. Pages bright and clear throughout. A very good copy indeed. ISBN: 9780393254297 Very good.

Seller Inventory # C59160

Bibliographic Details

• Title: MACHINE PLATFORM CROWD: HARNESSING OUR DIGITAL FUTURE.
• Publisher: W. W. Norton & Company, New York
• Publication Date: 2017
• Language: English
• ISBN 10: 0393254291
• ISBN 13: 9780393254297
• Binding: Hardcover
• Edition: 1st Edition
• Dust Jacket Condition: Dust Jacket Included
• Signed: Signed by Author(s)

About this title

Synopsis

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

About the Authors

Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.

Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world’s most cited scholars in information systems and economics.