Computer-Based Data and Organizational Learning: The Importance of Managers Stories (Classic Reprint) - Hardcover
Synopsis
Learn how managers turn computer-based data into practical insight, guiding decisions and strategy.
This book examines how detailed data from transaction systems and scanner data helps managers understand their environment. It shows how managers combine data with stories to make sense of changes in price, promotion, and competition. By following real-world examples from grocery product managers, the text reveals how data analysis supports sensemaking, experimentation, and organizational learning.
- How stories and data interact to shape managerial understanding and action
- Ways analysts test hypotheses using real-world data and storytelling
- How sharing narrated insights builds consensus and a learning culture
- Practical considerations for using data without overrelying on statistics
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