Business Methods of Specialists, or How the Advertising Doctor Succeeds (Classic Reprint) - Softcover
Synopsis
This book unveils the inner workings of the specialized medical practices that have proliferated in recent times. The author, a medical professional with extensive experience, lifts the veil on the strategies and techniques employed by these specialists to attract patients and secure their loyalty, often with questionable ethics. The book meticulously exposes the methods used to book cases, secure financial commitments, and offer guarantees, shedding light on the psychology of both the patient and the practitioner. It delves into the realm of advertising, examining the clever tactics employed to entice individuals into seeking treatment and the psychological underpinnings of their susceptibility to such appeals. Furthermore, the book analyzes the role of guarantees in the dynamic between patient and specialist, exploring their legal implications and the ways in which they are often manipulated to the advantage of the latter. Through a series of typical interviews, the author illustrates how specialists skillfully maneuver conversations to steer patients toward their desired outcomes. The book concludes with a thought-provoking discussion on the significance of these insights, highlighting the need for greater transparency and ethical conduct in the medical field.
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Business Methods of Specialists, or How the Advertising Doctor Succeeds
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book unveils the inner workings of the specialized medical practices that have proliferated in recent times. The author, a medical professional with extensive experience, lifts the veil on the strategies and techniques employed by these specialists to attract patients and secure their loyalty, often with questionable ethics. The book meticulously exposes the methods used to book cases, secure financial commitments, and offer guarantees, shedding light on the psychology of both the patient and the practitioner. It delves into the realm of advertising, examining the clever tactics employed to entice individuals into seeking treatment and the psychological underpinnings of their susceptibility to such appeals. Furthermore, the book analyzes the role of guarantees in the dynamic between patient and specialist, exploring their legal implications and the ways in which they are often manipulated to the advantage of the latter. Through a series of typical interviews, the author illustrates how specialists skillfully maneuver conversations to steer patients toward their desired outcomes. The book concludes with a thought-provoking discussion on the significance of these insights, highlighting the need for greater transparency and ethical conduct in the medical field. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330833681_0
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Business Methods of Specialists, or How the Advertising Doctor Succeeds Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330833681
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Business Methods of Specialists, or How the Advertising Doctor Succeeds Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330833681
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