Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's (Classic Reprint) - Softcover
Synopsis
Branded and frontier power shape the late-1980s PC market, driving how firms earned temporary rents from innovation.
This book analyzes how two big ideas—brand name strength and frontier technology—divided PCs into distinct clusters and limited how much competition could spill across groups.
In concrete terms, the work shows that market power came from both a strong brand and being on the cutting edge. It explains how this segmentation helped some firms protect their innovations, while others competed mainly within their own cluster. The study uses a formal model to measure demand, substitution, and the effect of competitive events like entry and price cuts.- Two principles of differentiation drive clustering: Branded vs. Non-Branded and Frontier vs. Non-Frontier.
- How segmentation confines the impact of competitive moves to the same cluster.
- How a PD GEV model estimates demand and substitution patterns across clusters.
- The practical role of branding and technology frontiers in creating transitory rents for PC firms.
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About the Author
Scott Stern is Associate Professor of Management and Strategy at the Kellogg School of Management, Northwestern University.
Manuel Trajtenberg is Chair of the Eitan Berglas School of Economics at Tel Aviv University, Research Associate of the NBER, Research Fellow of the Center for Economic Policy Research in London, and Research Fellow of the Canadian Institute of Advanced Research.
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Market Segmentation and the Sources of Rents From Innovation (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book evaluates the sources of transitory market power in the market for personal computers in the late 1980s. In this dynamic market, many personal computer manufacturers innovated to secure a share of the market, despite the competitive threat of new entrants and substitute products. The author argues that much of this market power came from product differentiation, with buyers being willing to pay a premium for products with desirable features and from established brands. The book analyzes the role of two main forms of product differentiation in the PC industry during this period: whether a product incorporated the latest technological advancements (the "frontier") and whether the product was associated with a strong brand name. The analysis finds that both of these factors played a significant role in determining a product's market power and that the PC market was highly segmented along both dimensions. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332246083_0
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Market Segmentation and the Sources of Rents From Innovation Personal Computers in the Late 1980's Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332246083
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Market Segmentation and the Sources of Rents From Innovation Personal Computers in the Late 1980's Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332246083
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