Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's (Classic Reprint)

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9781332246083: Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's (Classic Reprint)
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Excerpt from Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's

In differentiated, fast changing product markets, innovative firms might be able to take advantage of several different sources of transitory market power. First, new products might incorporate novel features, making existing products only an imperfect substitute for the new good. Second, firms may try to slow down the pace of rent-dissipation in the marketplace by extending the protective umbrella of a pre-existing brand-name reputation over new product introductions. To take advantage of this branding, innovators might exploit a widespread willingness to pay a brand premium; alternatively, the innovator might concentrate on serving high-margin niche markets for the latest offerings from high-quality branded producers (teece.

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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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About the Author:

Scott Stern is Associate Professor of Management and Strategy at the Kellogg School of Management, Northwestern University.

Manuel Trajtenberg is Chair of the Eitan Berglas School of Economics at Tel Aviv University, Research Associate of the NBER, Research Fellow of the Center for Economic Policy Research in London, and Research Fellow of the Canadian Institute of Advanced Research.

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9781340316563: Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980's

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ISBN 10:  1340316560 ISBN 13:  9781340316563
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Book Description Forgotten Books, 2018. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Excerpt from Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980 s In differentiated, fast changing product markets, innovative firms might be able to take advantage of several different sources of transitory market power. First, new products might incorporate novel features, making existing products only an imperfect substitute for the new good. Second, firms may try to slow down the pace of rent-dissipation in the marketplace by extending the protective umbrella of a pre-existing brand-name reputation over new product introductions. To take advantage of this branding, innovators might exploit a widespread willingness to pay a brand premium; alternatively, the innovator might concentrate on serving high-margin niche markets for the latest offerings from high-quality branded producers (teece. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Seller Inventory # APC9781332246083

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Book Description Forgotten Books, 2018. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Excerpt from Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980 s In differentiated, fast changing product markets, innovative firms might be able to take advantage of several different sources of transitory market power. First, new products might incorporate novel features, making existing products only an imperfect substitute for the new good. Second, firms may try to slow down the pace of rent-dissipation in the marketplace by extending the protective umbrella of a pre-existing brand-name reputation over new product introductions. To take advantage of this branding, innovators might exploit a widespread willingness to pay a brand premium; alternatively, the innovator might concentrate on serving high-margin niche markets for the latest offerings from high-quality branded producers (teece. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Seller Inventory # APC9781332246083

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Book Description Forgotten Books, 2018. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Excerpt from Market Segmentation and the Sources of Rents From Innovation: Personal Computers in the Late 1980 s In differentiated, fast changing product markets, innovative firms might be able to take advantage of several different sources of transitory market power. First, new products might incorporate novel features, making existing products only an imperfect substitute for the new good. Second, firms may try to slow down the pace of rent-dissipation in the marketplace by extending the protective umbrella of a pre-existing brand-name reputation over new product introductions. To take advantage of this branding, innovators might exploit a widespread willingness to pay a brand premium; alternatively, the innovator might concentrate on serving high-margin niche markets for the latest offerings from high-quality branded producers (teece. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Seller Inventory # LIE9781332246083

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