McQuail′s Mass Communication Theory

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9781849202923: McQuail′s Mass Communication Theory
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McQuail′s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

Fully up-to-date, this new edition includes:

  • New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
  • A new streamlined structure for better navigation
  • More definitions, examples, and illustrations throughout to bring abstract concepts to life
  • Major updates on new media, globalization, work and economy

McQuail′s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

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About the Author:

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail′s Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

Review:

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly
Philip Schlesinger
University of Glasgow

Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time
Mark Deuze
Indiana University and Leiden University

This is a unique work tested by time and generations of students around the world - North, South, East and West
Kaarle Nordenstreng
University of Tampere

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781849202916: McQuail′s Mass Communication Theory

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ISBN 10:  1849202915 ISBN 13:  9781849202916
Publisher: SAGE Publications Ltd, 2010
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9781412903721: McQuail′s Mass Communication Theory

SAGE P..., 2005
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9788132105794: McQuail's Mass Communication Theory

Sage P..., 2010
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9780761965473: McQuail′s Mass Communication Theory

SAGE P..., 2000
Softcover

9780761965466: McQuail′s Mass Communication Theory

SAGE P..., 2000
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Book Description Sage Publications Ltd, United Kingdom, 2010. Paperback. Condition: New. 6th Revised edition. Language: English . Brand New Book. Denis McQuail s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. - Mark Deuze, Indiana University and Leiden University This is a unique work tested by time and generations of students around the world - North, South, East and West. - Kaarle Nordenstreng, University of Tampere McQuail s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field. - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effectsNew boxed case studies on key research publications, to familiarize students with the critical research texts in the fieldDefinitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without. Seller Inventory # AAZ9781849202923

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