Synopsis
′This book is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time.′ - Mark Deuze, Indiana University
McQuail′s Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The Sixth Edition covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Fully up-to-date, this new edition includes:
- New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
- A new streamlined structure for better navigation
- More definitions, examples, and illustrations throughout to bring abstract concepts to life
- Major updates on new media, globalization, work and economy
A password-protected Instructor Teaching Site and an open-access Student Study Site are available for this book at www.sagepub.co.uk/mcquail6
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About the Author
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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