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Building Brand Authenticity : 7 Habits of Iconic Brands
Language: English
Published by Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Building Brand Authenticity : 7 Habits of Iconic Brands
Language: English
Published by Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Management: Co-creating Meaningful Brands
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
First Edition
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Brand Management: Co-creating Meaningful Brands
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
First Edition
paperback. Condition: Good. 1st Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
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Brand Management : Co-Creating Meaningful Brands
Language: English
Published by SAGE Publications, Limited, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Management : Co-Creating Meaningful Brands
Language: English
Published by SAGE Publications, Limited, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Condition: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Brand Management : Co-Creating Meaningful Brands
Language: English
Published by SAGE Publications, Limited, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Management (Paperback)
Language: English
Published by Sage Publications Ltd, London, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Paperback. Condition: new. Paperback. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland's rebrand as The Netherlands. Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brands identity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Brand Management Cocreating Meaningful Brands
Language: English
Published by SAGE Publications Ltd, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
PAP. Condition: Used - Very Good. Used - Like New Book. Shipped from UK. Established seller since 2000.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Condition: As New. Unread book in perfect condition.
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Brand Management Cocreating Meaningful Brands
Language: English
Published by SAGE Publications Ltd, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: Used - Very Good. Used - Like New Book. Shipped from UK. Established seller since 2000.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Condition: New.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback)
Language: English
Published by SAGE Publications Ltd, London, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Paperback. Condition: new. Paperback. Each book in the Very Short, Fairly Interesting & Reasonably Cheap series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Language: English
Published by Sage Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Language: English
Published by Sage Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Brand Management: Co-Creating Meaningful Brands
Language: English
Published by Sage Publications Ltd, London, 2018
ISBN 10: 1473951984 ISBN 13: 9781473951983
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Seller rating 4 out of 5 stars
First Edition
Paperback. Condition: Fine. First Edition. 400 pages. Book appears to have hardly been read and is in Fine condition throughout.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Language: English
Published by Sage Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 27.12
US$ 16.72 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Brand Management: Co-creating Meaningful Brands
Language: English
Published by SAGE Publications Ltd, 2021
ISBN 10: 1529720125 ISBN 13: 9781529720129
Paperback. Condition: new. New Copy. Customer Service Guaranteed.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
US$ 24.65
US$ 20.81 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketpaperback. Condition: New.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 27.11
US$ 20.15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Condition: New. pp. 160 1st edition NO-PA16APR2015-KAP.
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Very Short, Fairly Interesting and Reasonably Cheap Book About Brand Management
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 26.86
US$ 20.15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Paperback or Softback)
Language: English
Published by Sage Publications Ltd 1/29/2025, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Paperback or Softback. Condition: New. A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management. Book.
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Condition: As New. Unread book in perfect condition.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)
Language: English
Published by SAGE Publications Ltd, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Condition: New.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Language: English
Published by Sage Publications Ltd. Feb 2025, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Taschenbuch. Condition: Neu. Neuware -Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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Building Brand Authenticity: 7 Habits of Iconic Brands
Language: English
Published by Palgrave Macmillan, New York, 2009
ISBN 10: 0230580319 ISBN 13: 9780230580312
Seller: THE PRINTED GARDEN, ABA, MPIBA, SANDY, UT, U.S.A.
Seller rating 4 out of 5 stars
First Edition
Hard Cover. Condition: NF. Dust Jacket Condition: NF. First Edition, First Printing. Octavo. Black boards and spine with shiny silver foil lettering on the spine. Book has very slight bumping at the head and tail of the spine. White endpapers. Binding is straight and tight. Pages are all clean, white, and crisp. 219 pages. Illustrated with some photographs. Dust Jacket - has a nearly unnoticable trace of rubbing at the tail of the spine and at the extreme tips of the outside corenrs - jacket is otherwise clean, bright, and sharp. A lovely copy; not terribly common.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Language: English
Published by Sage Publications Ltd, GB, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Paperback. Condition: New. Each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Language: English
Published by SAGE Publications Ltd, GB, 2025
ISBN 10: 1529795168 ISBN 13: 9781529795165
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
US$ 60.54
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. Each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
