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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Condition: As New. Unread book in perfect condition.
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US$ 35.80
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Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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Marketing Automation and Decision Making
Language: English
Published by Edward Elgar Publishing, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 41.36
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Ships from United Kingdom to U.S.A.Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Condition: New.
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Native and Immigrant Entrepreneurship. Lessons for Local Liabilities in Globalization from the Prato Case Study.
Seller: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germany
Association Member: GIAQ ILAB VDA
Seller rating 4 out of 5 stars
217 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
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US$ 42.90
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Add to basketPaperback. Condition: Brand New. 184 pages. 9.25x6.12 inches. In Stock.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Condition: New.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing Ltd, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2025. paperback. . . . . .
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 41.34
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 45.40
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing Ltd, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Condition: New. 2025. paperback. . . . . . Books ship from the US and Ireland.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing Ltd, 2025
ISBN 10: 1035362694 ISBN 13: 9781035362691
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 46.99
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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L'Imprenditoria cinese nel distretto industriale di Prato.
Language: Italian
Published by Olschki Ed., Firenze,, 2002
ISBN 10: 8822251768 ISBN 13: 9788822251763
Condition: NUOVO. Firenze, Olschki Ed. cm.17x24, pp.VI,108, brossura Collana Accademia toscana di scienze e lettere «La Colombaria» - Serie Studi, 206. Il volume affronta da diverse prospettive disciplinari un fenomeno nuovo connesso al rapporto tra internazionalità d'impresa e sviluppo locale. Accanto all'aspetto economico-industriale (evoluzione del distretto e sviluppo dell'industria dell'abbigliament This book examines a new phenomenon linked to the relation between the international dimension of corporate activity and local development, addressing this topic from several different disciplinary perspectives. In addition to the economic-industrial aspe.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. Cover and edges may have some wear.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing (eng)
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Condition: new.
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Condition: As New. Unread book in perfect condition.
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Condition: New.
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Marketing Automation and Decision Making - The Role of Heuristics and AI in Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 140.03
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
US$ 137.71
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Passion and Entrepreneurship: Contemporary Perspectives and New Avenues for Research
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
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Passion and Entrepreneurship: Contemporary Perspectives and New Avenues for Research
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 140.01
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Marketing Automation and Decision Making: The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing Ltd, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
US$ 149.48
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Ships from Ireland to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. 2023. hardcover. . . . . .
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Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Condition: New.
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Marketing Automation and Decision Making
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within the industry's growing utilisation of AI.Simone Guercini analyses over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making convincingly asserts that technological tools which adopt functional heuristics have the potential to integrate AI into marketing competences without replacing human capabilities, instead using machine capabilities to support and augment human capacity with highly beneficial outcomes.This innovative and forward-thinking book will be a fascinating read for students and academics interested in marketing, social science, social policy, psychology, AI and cognitive science. Marketing scholars and practitioners will also find this a highly interesting read.
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | This book adopts a multidisciplinary approach to the issue of ¿local liabilities¿, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and immigrants in local systems of people and firms. Insights are offered from a variety of disciplines, including business and industrial economics, anthropology, and sociology, thereby providing a framework through which to view the problems and also identifying potential pathways for their evolution and resolution. The focus on local liabilities affords an original perspective on the nature of globalization and highlights salient aspects of native and immigrant entrepreneurship. Globalization not only creates "bridges" between distant places but also changes the face of businesses and socioeconomic systems at the local level, where local liabilities may emerge when two or more separate communities (ofpersons and firms) exist. The greater the separation between the communities, the greater the local liabilities. In offering diverse perspectives on this relatively neglected aspect of globalization, the book will be of interest to a wide readership.
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This book adopts a multidisciplinary approach to the issue of ¿local liabilities¿, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and immigrants in local systems of people and firms. Insights are offered from a variety of disciplines, including business and industrial economics, anthropology, and sociology, thereby providing a framework through which to view the problems and also identifying potential pathways for their evolution and resolution. The focus on local liabilities affords an original perspective on the nature of globalization and highlights salient aspects of native and immigrant entrepreneurship. Globalization not only creates "bridges" between distant places but also changes the face of businesses and socioeconomic systems at the local level, where local liabilities may emerge when two or more separate communities (ofpersons and firms) exist. The greater the separation between the communities, the greater the local liabilities. In offering diverse perspectives on this relatively neglected aspect of globalization, the book will be of interest to a wide readership.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 256 | Sprache: Englisch | Produktart: Bücher | Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ¿Passion¿ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 256 | Sprache: Englisch | Produktart: Bücher | Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ¿Passion¿ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.
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Marketing Automation and Decision Making : The Role of Heuristics and Ai in Marketing
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312867 ISBN 13: 9781035312863
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 145.16
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
