Simone Guercini (92 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Brand New. 184 pages. 9.25x6.12x9.21 inches. In Stock.

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Condition: NUOVO. Firenze, Olschki Ed. cm.17x24, pp.VI,108, brossura Collana Accademia toscana di scienze e lettere «La Colombaria» - Serie Studi, 206. Il volume affronta da diverse prospettive disciplinari un fenomeno nuovo connesso al rapporto tra internazionalità d'impresa e sviluppo locale. Accanto all'aspetto economico-industriale (evoluzione del distretto e sviluppo dell'industria dell'abbigliament This book examines a new phenomenon linked to the relation between the international dimension of corporate activity and local development, addressing this topic from several different disciplinary perspectives. In addition to the economic-industrial aspe. …

hardcover. Condition: Very Good. Cover and edges may have some wear.

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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

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Hardback. Condition: New. The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within the industry's growing utilisation of AI.Simone Guercini analyses over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making convincingly asserts that technological tools which adopt functional heuristics have the potential to integrate AI into marketing competences without replacing human capabilities, instead using machine capabilities to support and augment human capacity with highly beneficial outcomes.This innovative and forward-thinking book will be a fascinating read for students and academics interested in marketing, social science, social policy, psychology, AI and cognitive science. Marketing scholars and practitioners will also find this a highly interesting read. …

Hardcover. Condition: Brand New. 256 pages. 9.25x6.13x0.63 inches. In Stock.

Condition: New. 2020. Hardcover. . . . . .

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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. 'Passion' refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.…

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. 'Passion' refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.…

Condition: New. 1st ed. 2020 edition NO-PA16APR2015-KAP.

Hardcover. Condition: new. Hardcover. The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers decision making within the industrys growing utilisation of AI.Simone Guercini analyses over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data-driven models now characterising marketers decision making. Key examples of heuristics within marketing automation are referenced, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making convincingly asserts that technological tools which adopt functional heuristics have the potential to integrate AI into marketing competences without replacing human capabilities, instead using machine capabilities to support and augment human capacity with highly beneficial outcomes.This innovative and forward-thinking book will be a fascinating read for students and academics interested in marketing, social science, social policy, psychology, AI and cognitive science. Marketing scholars and practitioners will also find this a highly interesting read. The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers decision making within the industrys growing utilisation of AI. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…