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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Language: English
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Language: English
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Municipal Bonds : The Comprehensive Review of Tax-Exempt Securities and Municipal Finance
Language: English
Published by McGraw-Hill Companies, The, 1980
ISBN 10: 0070360820 ISBN 13: 9780070360822
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Language: English
Published by Laurence King Publishing, 2015
ISBN 10: 906369377X ISBN 13: 9789063693770
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Condition: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2015.
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Affluent Investor: Investment Strategies for All Markets
Language: English
Published by Prentice Hall Direct, 1990
ISBN 10: 013018375X ISBN 13: 9780130183750
Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
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Management on Wall Street: Making Securities Firms Work
Language: English
Published by Irwin Professional Pub, 1988
ISBN 10: 1556230311 ISBN 13: 9781556230318
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Municipal Bonds : The Comprehensive Review of Municipal Securities and Public Finance
Language: English
Published by McGraw-Hill Education, 1987
ISBN 10: 0070360847 ISBN 13: 9780070360846
Condition: Good. 2 Sub. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Municipal Bonds: The Comprehensive Review of Municipal Securities and Public Finance
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Language: English
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Language: English
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Language: English
Published by Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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Paperback. Condition: Good. THE SCRIPT! Useful Acting Edition with some spots and age fade to the covers. Some shelf wear and scuff marks to the covers. Enjoy this Acting Script good for performance.
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Affluent Investor: Investment Strategies for All Markets
Language: English
Published by Prentice Hall Direct, Lebanon, Indiana, U.S.A., 1990
ISBN 10: 013018375X ISBN 13: 9780130183750
First Edition
Hard Cover, NOT A REMAINDER. Condition: FINE, Dust Jacket Condition: FINE DJ. First Edition.
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Condition: New.
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New Medicine - Your Guide to Clinical Research (Paperback or Softback)
Language: English
Published by Agewell(r) Ltd. 9/5/2000, 2000
ISBN 10: 1886107165 ISBN 13: 9781886107168
Paperback or Softback. Condition: New. New Medicine - Your Guide to Clinical Research. Book.
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Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
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Condition: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear.
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Condition: As New. Unread book in perfect condition.
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Paperback. Condition: New.
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Condition: As New. Unread book in perfect condition.
