Stephen Rappaport (95 results)
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Very good
US$ 6.49
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Very good
US$ 6.67
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Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
US$ 6.80
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
US$ 6.91
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 6.91
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: ZBK Books, Carlstadt, NJ, U.S.A.ZBK Books
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US$ 7.36
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Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe, Rappaport, Stephen D., Hall, Taddy, Barocci, Robert
- Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
Contact seller5-star sellerCondition: Used - Very good
US$ 7.49
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Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
US$ 7.53
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Condition: Good. 2 Sub. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
US$ 7.60
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
US$ 7.60
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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US$ 8.03
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Good
US$ 8.11
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Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
US$ 8.11
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy,Rappaport, Stephen D.,Plummer, Joe,Barocci, Robert
- Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contact seller5-star sellerCondition: Used - Good
US$ 5.00
US$ 3.75 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contact seller5-star sellerCondition: Used - Good
US$ 5.50
US$ 3.75 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: Bookoutlet1, Easley, SC, U.S.A.Bookoutlet1
Contact seller5-star sellerCondition: Used - Very good
US$ 6.48
US$ 3.99 shippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2015.
- Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
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US$ 10.71
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Condition: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Hall, Taddy; Barocci, Robert; Rappaport, Stephen D.
- Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
Contact seller5-star sellerCondition: New
US$ 11.02
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hardcover. Condition: New.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
US$ 12.20
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.29
US$ 6.69 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.29
US$ 6.69 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Hall, Taddy, Rappaport, Stephen D., Plummer, Joe, Barocci, Robert
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.29
US$ 6.69 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Dramatists Play Service Inc., UNITED STATES, 1991
- Softcover
Seller: The Yard Sale Store, Narrowsburg, NY, U.S.A.The Yard Sale Store
Contact seller5-star sellerCondition: Used - Good
US$ 8.33
US$ 5.97 shippingShips within U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Good. THE SCRIPT! Useful Acting Edition with some spots and age fade to the covers. Some shelf wear and scuff marks to the covers. Enjoy this Acting Script good for performance.
- Hardcover
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore
Contact seller5-star sellerCondition: Used - Good
Original price: US$ 17.12; 10% offCurrent price: US$ 15.41
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Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Language: English
Published by Prentice Hall Direct, Lebanon, Indiana, U.S.A., 1990
- Hardcover
- First Edition
Seller: Gilboe Books, Fountain Hills, AZ, U.S.A.Gilboe Books
Contact seller4-star sellerCondition: Used - Fine
US$ 10.00
US$ 6.00 shippingShips within U.S.A.Quantity: 1 available
Hard Cover, NOT A REMAINDER. Condition: FINE. FINE DJ. First Edition.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 17.24
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
Contact seller5-star sellerCondition: New
US$ 19.90
Free ShippingShips within U.S.A.Quantity: 5 available
Paperback or Softback. Condition: New. New Medicine - Your Guide to Clinical Research. Book.
More imagesThe Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Plummer, Joe; Rappaport, Stephen D.; Hall, Taddy; Barocci, Robert
- Hardcover
- First Edition
Seller: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.El Gato de Papel
Contact seller5-star sellerCondition: New
US$ 20.01
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Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. Th…e ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
- Hardcover
Seller: Solr Books, Lincolnwood, IL, U.S.A.Solr Books
Contact seller4-star sellerCondition: Used - Very good
US$ 12.20
US$ 7.98 shippingShips within U.S.A.Quantity: 1 available
Condition: very_good. This books is in Very good condition. There may be a few flaws like shelf wear and some light wear.
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contact seller5-star sellerCondition: New
US$ 21.04
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Paperback. Condition: New.
