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Understanding Consumer Decision Making
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Understanding Consumer Decision Making
Language: English
Published by Routledge (edition 1), 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Language: English
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
First Edition
Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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US$ 4.16 10% off
US$ 3.75
US$ 19.18 shipping
Ships from France to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2021. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2021. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Condition: As New. Unread book in perfect condition.
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Language: English
Published by Lawrence Erlbaum Associates, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
First Edition
Hardcover. Condition: Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs.
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Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
Book 60 of 73: Self-Learning Management SeriesSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 71.73
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Understanding Ethical Consumer Behavior - the Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers' Ethical Decision-making Processes
Language: English
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Condition: New.
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Understanding Ethical Consumer Behavior - the Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers' Ethical Decision-making Processes
Language: English
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Condition: As New. Unread book in perfect condition.
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Digital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
Book 60 of 73: Self-Learning Management SeriesSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 80.18
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumersż Ethical Decision-Making Processes
Language: English
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 86.49
US$ 15.96 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumersïż½ Ethical Decision-Making Processes
Language: English
Published by VDM Verlag Dr. Mïż½ller 2008-12-23, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
US$ 83.55
US$ 20.64 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPaperback. Condition: New.
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Understanding Ethical Consumer Behavior - the Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers' Ethical Decision-making Processes
Language: English
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 86.47
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Understanding Ethical Consumer Behavior - the Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers' Ethical Decision-making Processes
Language: English
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 95.60
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Taschenbuch. Condition: Neu. Perceived Value and Online Purchase Intention: The Role of Risks | A Framework for Understanding Online Consumer Decision Making | Nga Mbang Jocelyne Chrystelle | Taschenbuch | Englisch | 2025 | GlobeEdit | EAN 9786138264699 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
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Understanding Consumer Decision Making
Language: English
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Condition: Used. pp. 466.
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Understanding Consumer Decision Making
Language: English
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Condition: Used. pp. 466.
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Understanding Consumer Decision Making
Language: English
Published by Taylor & Francis Group, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Condition: New. pp. 466.
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Understanding Consumer Decision Making : A Means-End Approach to Marketing and Advertising Strategy
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 134.94
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketCondition: New.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Language: English
Published by Taylor & Francis Inc, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 144.36
US$ 24.69 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
US$ 124.07
US$ 56.95 shipping
Ships from Germany to U.S.A.Quantity: Over 20 available
Add to basketKartoniert / Broschiert. Condition: New. Reynolds, Thomas J. Olson, Jerry C.The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop .
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Understanding Consumer Decision Making : A Means-End Approach to Marketing and Advertising Strategy
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 171.56
US$ 19.99 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketCondition: As New. Unread book in perfect condition.
