Understanding Consumer Decision Making (77 results)
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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- Softcover
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- Softcover
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Hardcover
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Softcover
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2021. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2021. Ammareal gives back up to 15% of this item's net pr…ice to charity organizations.
- Softcover
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Language: English
Published by Vibrant Publishers, 2026
- Softcover
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- Softcover
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- Softcover
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Published by Vibrant Publishers, 2026
- Hardcover
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- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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Language: English
Published by Vibrant Publishers, 2026
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Language: English
Published by Vibrant Publishers, 2026
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Language: English
Published by Vibrant Publishers, 2026
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
- Hardcover
- First Edition
Seller: killarneybooks, Inagh, CLARE, Irelandkillarneybooks
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Hardcover. Condition: Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of th…e means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs.
Language: English
Published by Vibrant Publishers, 2026
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Vibrant Publishers, 2026
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Hardcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title.
- Softcover
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Perceived Value and Online Purchase Intention: The Role of Risks | A Framework for Understanding Online Consumer Decision Making | Nga Mbang Jocelyne Chrystelle | Taschenbuch | Englisch | 2025 | GlobeEdit | EAN 9786138264699 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas G…atve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: Used. pp. 466.
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- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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