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Synopsis
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
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About the Author
Norton Paley has had over twenty years' experience in general and marketing management and product development in major US corporations and has lectured extensively to managers and engineers in companies throughout the world, including American Express, Hoechst-Celenese, IBM, Chrysler and Ciba Geigy. He is the author of four successful books on marketing and a featured columnist in The Management Review and Sales and Marketing Management.
Review
"The ultimate weapon in helping a company increase market share."
“Norton Paley’s insights on anticipating and outflanking the competition could prove invaluable to a manager facing key decisions.”
“He couples new age business examples with time-proven theory, tactics and strategies to give a clear blueprint for success in an ever-changing world.”
“Perfectly positioned to help managers...to prepare them for the disruptive changes that come with growth, and to give them the tools to manage those changes successfully.”
"About this title" may belong to another edition of this title.
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Manager's Guide to Competitive Marketing Strategies
Seller: One Planet Books, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. 3rd edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 005083132U
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Manager's Guide to Competitive Marketing Strategies
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. 3rd edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 005083132U
Quantity: 3 available
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Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 18791593-5
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Manager's Guide to Competitive Marketing Strategies
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs1950270342
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Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 18791593-5
Quantity: 3 available