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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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The Retreat of the Social: The Rise and Rise of Reductionism (Critical Interventions: A Forum for Social Analysis, 6)
Book 7 of 21: Critical Interventions: A Forum for Social AnalysisLanguage: English
Published by Berghahn Books (edition 1), 2005
ISBN 10: 1845451759 ISBN 13: 9781845451752
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The Retreat of the Social: The Rise and Rise of Reductionism (Critical Interventions: A Forum for Social Analysis, 6)
Book 7 of 21: Critical Interventions: A Forum for Social AnalysisSeller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Strategic Brand Management
Language: English
Published by Free Press (edition ), 1994
ISBN 10: 0029170451 ISBN 13: 9780029170458
Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Strategic Brand Management
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Reinventing the Brand
Language: English
Published by Kogan Page Business Books, 2001
ISBN 10: 0749435933 ISBN 13: 9780749435936
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
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Being All Equal: Identity, Difference and Australian Cultural Practice (Global Issues)
Book 3 of 6: Global IssuesSeller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
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Paperback. Condition: Very Good. Reinventing the Brand: Can Top Brands Survive the New Market Realities? This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Paperback. Condition: Very Good. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Language: English
Published by Kogan Page Business Books, 2004
ISBN 10: 0749442832 ISBN 13: 9780749442835
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
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Legends of People, Myths of State: Violence, Intolerance and Political Culture in Sri Lanka and Australia
Language: English
Published by Smithsonian Institution Press, 1998
ISBN 10: 1560985739 ISBN 13: 9781560985730
Soft cover. Condition: Good. 264 pages. Good reading or reference copy. Book has about 20 pages with some pencil markings. Front endpaper with some pencil notes. Book otherwise with only minimal edgewear and in very good condition except pencil markings.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Language: English
Published by Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749442832 ISBN 13: 9780749442835
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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The World Trade Center and Global Crisis: Some Critical Perspectives (Critical Interventions: A Forum for Social Analysis, 1)
Book 4 of 21: Critical Interventions: A Forum for Social AnalysisSeller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Very Good paperback with light shelfwear - NICE! Standard-sized.
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Condition: Very Good. 1776786300. 4/21/2026 3:45:00 PM.
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hardcover. Condition: Very Good. Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket.
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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
