Kapferer (Over 1,600 results)
- Softcover
Seller: World of Books (was SecondSale), Montgomery, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
US$ 4.29
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Language: English
Published by Berghahn Books (edition 1) 2005
Series: Critical Interventions: A Forum for Social Analysis, Book 7 of 21. Book 7 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: BooksRun, Philadelphia, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Very good
US$ 5.13
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Language: English
Published by Berghahn Books 2005
Series: Critical Interventions: A Forum for Social Analysis, Book 7 of 21. Book 7 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: World of Books (was SecondSale), Montgomery, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Very good
US$ 6.04
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: BooksRun, Philadelphia, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Very good
US$ 7.06
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
US$ 7.66
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: Wonder Book, Frederick, U.S.A.Wonder Book
Contact seller5-star sellerCondition: Used - Very good
US$ 7.99
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
US$ 8.20
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
US$ 8.20
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
US$ 8.48
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Good
US$ 8.48
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Fair
US$ 1.00
US$ 7.53 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Language: English
Published by Routledge 1996
Series: Global Issues, Book 3 of 6. Book 3 of 6 - Global Issues
- Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, U.S.A.Midtown Scholar Bookstore
Contact seller5-star sellerCondition: Used - Very good
US$ 3.01
US$ 6.00 shippingShips within U.S.A.Quantity: 4 available
Hardcover. Condition: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 3.67
US$ 5.54 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. Reinventing the Brand: Can Top Brands Survive the New Market Realities? This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been we…ll maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 4.18
US$ 5.54 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clea…rly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
- Softcover
Seller: Better World Books, Mishawaka, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 9.59
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Fair
US$ 2.08
US$ 7.53 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
- Softcover
Seller: Bibliomadness, Worthington, U.S.A.Bibliomadness
Contact seller5-star sellerCondition: Used - Good
US$ 10.00
Free ShippingShips within U.S.A.Quantity: 1 available
Soft cover. Condition: Good. 264 pages. Good reading or reference copy. Book has about 20 pages with some pencil markings. Front endpaper with some pencil notes. Book otherwise with only minimal edgewear and in very good condition except pencil markings.
- Softcover
Seller: Better World Books, Mishawaka, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
US$ 10.49
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Berghahn Books 2005
Series: Critical Interventions: A Forum for Social Analysis, Book 6 of 21. Book 6 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: Gate City Books, GREENSBORO, U.S.A.Gate City Books
Contact seller5-star sellerCondition: Used - Good
US$ 8.59
US$ 2.00 shippingShips within U.S.A.Quantity: 1 available
Condition: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.
- Softcover
Seller: WeBuyBooks, Rossendale, United KingdomWeBuyBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 2.06
US$ 9.41 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 3.87
US$ 7.53 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 4.15
US$ 7.53 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Paperback. Condition: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellog…g School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 4.34
US$ 7.53 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Berghahn Books 2004
Series: Critical Interventions: A Forum for Social Analysis, Book 4 of 21. Book 4 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: Midtown Scholar Bookstore, Harrisburg, U.S.A.Midtown Scholar Bookstore
Contact seller5-star sellerCondition: Used - Very good
US$ 6.04
US$ 6.00 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: Very Good. Very Good paperback with light shelfwear - NICE! Standard-sized.
- Hardcover
Seller: Foggypaws, Sonoma, U.S.A.Foggypaws
Contact seller5-star sellerCondition: Used - Very good
US$ 4.49
US$ 7.99 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Very Good. Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.12
US$ 6.72 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.12
US$ 6.72 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.12
US$ 6.72 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
US$ 6.12
US$ 6.72 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.12
US$ 6.72 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
